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Museo Enzo Ferrari, Modena

Capolavori senza tempo

Exhibition
SECTORS
Interior Design
Immersive environments
Visual Identity
CLIENT
Ferrari
Period
2019
Credits
Awards
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The new exhibition for the Enzo Ferrari Museum in Modena, called Timeless Masterpieces, traces the history of the automotive brand in relation to its relationship with design, with its purposes and with its ability to be an effective interpreter of the spirit of its time. A timeline on the floor, which runs along a red thread among the cars of different periods on display, offers twenty historical stages that help the visitor to frame the reference period. Some exhibition islands along the route contain photographs and iconic objects of international design, in search of the shapes and images that have characterized the main themes of Ferrari design. Some interactive exhibits allow visitors to deepen their knowledge on the cars on display or to learn how the names of Maranello's masterpieces are born. Limiteazero oversaw the layout, the coordinated image and the selection of the objects in collaboration with Ferrari.
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