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Fiera di Milano

VR Lineapelle Experience

Virtual Reality
SECTORS
Immersive environments
CLIENT
Lineapelle S.r.l.
Period
2016
Credits
Fashion trends coordinator and Art Direction Trend Area: Antonella Bertagnin
Awards
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Lineapelle is the most important international leather fair. The 2016 edition has as its symbolic image a model wearing virtual reality glasses combined with the payoff 'New Sensorium'. The result is a strong connection with current digital technologies where they are able to combine care and sensitivity for materials. For the Trend Area, which deals with collecting and exhibiting the most interesting fashion trends in this field, we have designed and created an interactive and immersive virtual reality contribution for 3D viewers. Visitors wearing specially designed helmets can explore a virtual environment of great scenic impact in which four microworlds float, each of which represents one of this year's trends. Looking at one of these objects for a few moments, the contents of each section are revealed, enveloping the visitor's virtual space. Small interactivities, surprises and some special effects complete the experience.
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