For the Bulgari Perfumes and Fragrances division, we designed an interactive experience for the corner shops of the Bulgari Le Gemme perfume line. This experience is called “Interactive Fragrance Bar” and is an interactive console that through a simple but effective system, allows consumers to get in touch with the image of Bulgari Le Gemme, thus being able to associate each fragrance with a different visual. The interaction consists of choosing one of the fragrances in the in-store display and placing it on an invitation, a hot spot. This interaction triggers a visual related to the specific fragrance on the monitor in front, which on standby from the interaction, loops the advertising campaign for the Le Gemme line. The interactive experience was first unveiled in February 2024 in Hainan, China, during the Chinese New Year.