FICO Eataly World

- 5 multimedia pavilions, 2017

Fico Eataly World rides: 5 multimedia pavilions

 

Fico Eataly World is a unique project: it spreads over 100,000 square meters area and it is the largest agro-food park in the world. Limiteazero, in partnership with Clonwerk, was commissioned to design five pavilions - evocatively called “carousels” and spreading over a total area of 1500 square meters - to tell the richness of Italian food biodiversity. Man and Fire, Man and Animals, Man and Earth, Man and Sea, Man from soil to bottle: these are the themes of the areas that embody a fascinating storytelling directly derived from Oscar Farinetti’s vision.



Limiteazero has played a major role in designing all aspects of this project:concept, architecture, scenery, installations, interactive exhibits and visual identity in all its possible aspects moreover Limiteazero has taken care of interaction, information, and content design too . Media and software production was mainly developed by Clonwerk, which, in addition to acting as general contractor and project management, has put in place a wide range of solid professionalism.

1. Man and Fire


This tale starts from the dawn of the times: this extraordinary storytelling unfolds itself in three architectural volumes.



By a spectacular multimedia timeline it is told how the fire has been discovered and how it has marked all the stages of human history: a tool for cooking, warming, defending, and as fulcrum of sociality too. A circular room is enhanced by a 360 ° cinema a central fire-hologram to tell how mankind has discovered the fire.

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2. Man and Animals


How many animals are you tall? A sensor reads the height and centimeters become summaries of paper, pigs, horses and snails. What is the glittering animal? And what bubbles? You can find it by playing with two big wheels and when somebody aligns the image with the corresponding verb the right animal noise sounds


There’s a mirror installations on which half-silhouettes of cows and other breeding animals stand and infographics are displayed. A flock of origami-style birds floats in the air. An entire wall tells the life of bees. The cat is the protagonist of a table set with a fascinating infographic.

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3. Man and Earth


How is agriculture born? There’s a dreamy forest in the dusk with many bright fruits to evoke the times when man was a gatherer. A LED field introduces a theater of shadows telling the agriculture during the neolithic, antique roman and medieval times.



Along the way, a robotic arm acting to dissolve the earth, to sow, to irrigate, and to harvest. An interactive table invites people to interact with physical objects to tell the stories of many plants. There’s a playground of Face-in-hole wooden giant fruits too to snap photos of kids of all the ages.

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4. Man and Sea


This is the most ecological pavilion. How to respect the heritage kept in the depths of the sea? An installation-lighthouse, surmounted by a lantern, focuses on the world of fisheries and the relationship between man and fishery resources.



A scenography selfie area lets to move between shapes of waves and fish tails. As true sailors kids love to interact with virtual boats to find hot spots of the Italian seas to discover breeding and fishing techniques. Behind a scenery flat made of hawsers there’s a little cinema room too.

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5. Man from soil to Bottle

 

Discovering Italian wine, beer and oil. Visitors roll giant grinding wheels to see wine, beer and oil production techniques. You could cross an installation of wooden sculpture of big bottles.



And true bottles are encased in a large wall to illustrate the history of containers. A silhouette of Italy - with vertical wooden histograms - offers a physical and three-dimensional graph of production area.

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